role
Motion Graphics Designer
Focus
Performance Creative, Contextual Advertising
Tools
After Effects, Photoshop, Illustrator
Worked on a range of global campaigns, transforming static brand assets into motion-led advertising designed for real-time editorial environments.
Showreel featuring a selection of campaigns across automotive, tech, travel, FMCG and entertainment sectors.
Key Contribution
• Designed motion-led advertising for high-traffic editorial platforms
• Transformed static assets into engaging, interactive formats
• Focused on speed, clarity and performance-driven design
• Created work optimised for attention within content-heavy environments
• Transformed static assets into engaging, interactive formats
• Focused on speed, clarity and performance-driven design
• Created work optimised for attention within content-heavy environments
Brands featured include Ford, Jaguar, Lamborghini, Apple, Energizer, Jetstar, Princess Cruises, Ben & Jerry’s and more.
A selection of “In-Screen” and “In-Image” advertising formats, combining motion, typography and interaction to deliver high-impact creative within real-world editorial environments.
Design Approach
All creatives were built around a “one-second attention” principle, ensuring each execution communicates quickly and effectively within busy editorial environments.
The work balances integration and disruption, appearing native to the content while still standing out enough to drive engagement.